And? After reading MS Research: Typo-Squatters Are Gaming Google via Neowin and then Scoble, I am left with a big - so what. I do agree with Robert that it is interesting, but I think to say it is "gaming" Google is incorrect. Gaming: An illegal activity; a racket.

For example, is it gaming when a person types a word incorrectly into a search engine and then clicks an ad that is the real company? I do not think so.. That is one of the purposes served by search engines. The only thing getting "gamed" appears to be trademark law. Trademark issues aside (which should be handled via trademark law), I do not see how this is at all different than when a person mis-types a domain that does not exist, the browser may then take you to a search engine where ads may appear. Moreover, when I do not know how to spell a product or domain, I might go to an engine and attempt to spell it. What happens? A bunch of returns, along with ads, are listed. Sometimes I see an ad and say "Hey, that is what I wanted!" and I click. Is this gaming?

-BB
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