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August 29, 2005
  • Writing about my wishes for Windows Vista, coupled with the Google Talk launch, and finalized with some work I am in the middle of reminded me of of something I learned a few years ago:

    Search engines do not (necessarily) want you to find the best results quickly.

    Yes, you read that correctly. A few years ago I was involved in negotiations with several top level search engines for use of a newly developed technology. For the time being, I am going to leave the specific technology out of discussion but in general the technology being discussed would help site users find information many times faster. The technology in question has far wider reach than just search, but applied very nicely to finding information not just faster, but easier too. One of the many end user issues solved would mean the eradication of multiple page clicking - that is, a person does the search and gets most (if not all) of the relevant returns with one click rather than having to wade through pages and pages of garbage. Great for the searcher right? Less time wasted, faster returns, quicker searching! The answer:

    You're right, it's great, but we cannot have our users finding things that easily.

    Aug 29, 2005 at 02:12 PM in Business, Flashback, Search Engines


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